If you are a follower of our blog you know we are a huge fan of enhancing user experience in omni-channel assisted selling scenarios. We craft our APIs around cutting edge experiences to help our agency partners and retailers enable new type of interactions. If you did not have the chance to watch yet I strongly suggest not to miss our demos from NRF 2014 where we showcase a glasses free 3D In-Store experience and the Omni-Play, Omni-Discovery features we are very proud about.
So you might ask “what’s the next step forward?” and the answer might be “Eye Tracking.” Today with the help of EyeTribe Eye Tracking device it is possible to track eyeball movement without the need of special glasses. The device can be easily incorporated in an in-store experience and our XOMNI APIs will give you all you need to enable eye tracking in retail.
Glasses Free Eye Tracking in Retail
Eye tracking is one step ahead of multi-touch and/or gesture recognition. It can help you track subconscious behavior without letting any additional hardware requirement or glasses. We think this is just a small step forward getting to reach a perfect in-store experience. With the help of our APIs the eye tracking metadata can be used within a wide range of concepts including campaign analytics, loyalty engagement and much more. We are looking forward to share more in upcoming blog posts about the future of retail where our APIs enable amazing experiences in your stores!
Hope you enjoyed our video.