Why do most “cloud based” SaaS companies take a highly templatized, one-size-fits-all approach to User Experience Delivery?
In the forthcoming release of OnWindows magazine I’m going to talk about the risks of taking such an approach and the value of adopting a more flexible model which respects the creative process.
Updated 4/10/2015 with OnWindows Article: http://bit.ly/1Eho4nk
In the interim, please meet some “like minds” or as we commonly call them, XOMNI Channel Partners:
If you are interested in Omnichannel Experience Management with a focus on UX flexibility and extreme performance, let’s connect and share stories.
Chad Brown | XOMNI
Last week we officially launched XOMNI Cloud v3 and the response has been amazing! We wanted to share a few helpful links so you can get to know what this new release has to offer, starting with a Whitepaper authored by Microsoft.
Super Search: Hyper performant search is key for any quality product catalog based in-venue and mobile experience. Of course, scalable search is just as important when dealing with Tier 1 retailers and their VERY deep product catalogs. XOMNI is ready for the largest of large catalogs out there today.
Simple Experiences: A common misconception about Omnichannel is that it’s complicated. From Omnichannel implementation to the experiences themselves, they are user centric, integrated, immersive and by connection complicated. Not true. First, XOMNI makes integration with existing systems easy. Second, although XOMNI provides a seemingly endless list of features and supported scenarios, no one said you must use them all in one application! It’s true, endless aisle, associate experiences and what we call epicenter experiences can benefit by rich functionality. XOMNI powers many such experiences. However, we encourage the use of what we call Micro Experiences to engage customers in a meaningful but simplistic way. We are excited to announce new mechanisms as part of XOMNI Cloud v3 to attract customers and measure success.
Expert Support: You don’t need to figure out the Micro and Immersive mix of experiences all by yourself! For this, we encourage engaging our Channel Partner ecosystem to selectively use XOMNI features that accomplish specific goals.
We can’t wait to see how our customers and channel partners leverage the new functionalities shipped in v3. If you haven’t already, please follow xomni_cloud on twitter to share your success and keep up with the latest in Omnichannel innovation.
Speak Magazine just launched the digital edition of their summer 2014 release. We enjoyed this edition immensely for two reasons. First, we saw some very compelling arguments for enhancing the in-store retail experience and providing an enhanced guest experience for hospitality. Very important topics for the foreseeable future. Second, XOMNI happened to be mentioned several times in these articles! Have a look, you will enjoy them!
Feature: Empowering employees to improve service
Feature: In-Store innovation
If you are a follower of our blog you know we are a huge fan of enhancing user experience in omni-channel assisted selling scenarios. We craft our APIs around cutting edge experiences to help our agency partners and retailers enable new type of interactions. If you did not have the chance to watch yet I strongly suggest not to miss our demos from NRF 2014 where we showcase a glasses free 3D In-Store experience and the Omni-Play, Omni-Discovery features we are very proud about.
So you might ask “what’s the next step forward?” and the answer might be “Eye Tracking.” Today with the help of EyeTribe Eye Tracking device it is possible to track eyeball movement without the need of special glasses. The device can be easily incorporated in an in-store experience and our XOMNI APIs will give you all you need to enable eye tracking in retail.
Glasses Free Eye Tracking in Retail
Eye tracking is one step ahead of multi-touch and/or gesture recognition. It can help you track subconscious behavior without letting any additional hardware requirement or glasses. We think this is just a small step forward getting to reach a perfect in-store experience. With the help of our APIs the eye tracking metadata can be used within a wide range of concepts including campaign analytics, loyalty engagement and much more. We are looking forward to share more in upcoming blog posts about the future of retail where our APIs enable amazing experiences in your stores!
Hope you enjoyed our video.
Making assisted selling and the retail white glove experience easy with Omnichannel.
BTW – What is the difference between Multichannel and Omnichannel? Multi-Channel vs Omni-Channel: Multi-Channel is simply the acknowledgement that there are multiple channels and multiple ways to reach your customer. However, the use of the channel is often isolated from other channels. Omni-channel is an evolution in that it demands a cohesive and orchestrated use of available channels per customer conversation.